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Rethinking Behavioral Health Workforce: Leveraging Credentialed and Certified Staff for Whole Health Approach

Writer: Tiffany WynnTiffany Wynn

The behavioral health field is facing significant challenges. With persistent workforce shortages, organizations are urgently searching for qualified candidates to meet the rising demand for services. Traditionally, the focus has been on hiring licensed professionals. However, an innovative solution might be closer than we think: embracing credentialed and certified staff who can make a meaningful impact in delivering care. While this suggestion may surprise some, especially licensed professionals, it's time to rethink our strategies for building a robust behavioral health workforce.


Understanding Workforce Shortages in Behavioral Health


As awareness of mental health issues grow, the demand for services has skyrocketed. In fact, recent studies show that about 1 in 5 adults experienced a mental illness in 2021, yet we continue to face a shortage of behavioral health professionals. This disconnect often leads to frustratingly long wait times. The traditional model emphasizes advanced degrees and licensure, which can limit the pool of potential candidates when organizational needs are urgent.


Many individuals seeking support do not necessarily require extensive clinical interventions. Instead, they might just need assistance with life skills, developing routines, or building relationships. For instance, peer support specialists, who often have lived experience with mental health challenges, can help clients navigate daily hurdles while licensed professionals can concentrate on those needing in-depth therapeutic interventions. This division of labor can lead to better outcomes across the board.



The Role of Credentialed and Certified Staff


Credentialed and certified staff have diverse backgrounds that can enrich the behavioral health setting. Professionals with certifications in areas like community support, community health, peer support, mental health first aid, or substance use counseling bring unique perspectives. Their lived experiences can foster trust and connection with clients, enhancing the therapeutic process.


For example, a peer support specialist trained in substance use recovery can relate to a client's struggles, sharing personal insights that a licensed professional may not be able to provide. Furthermore, hands-on training for these roles prioritizes practical skills and community engagement, enabling staff to forge genuine relationships with clients and support their gradual progress.



A Humble Approach to Care


Incorporating credentialed and certified staff does not diminish the role of licensed professionals; rather, it promotes an inclusive and collaborative approach to care. This mindset acknowledges that many individuals in the behavioral health community can make significant contributions, irrespective of licensure.


By leveraging the skills and experiences of certified staff, organizations can alleviate the pressure on licensed practitioners, who often work in high-stress situations. This approach not only addresses workforce shortages but also opens pathways for professional development, inviting growth for all staff members.



A Whole Health Perspective


A whole health approach focuses on treating individuals as complete beings rather than merely addressing symptoms. This perspective beautifully aligns with incorporating credentialed and certified staff, who often are more attuned to social determinants of health (SDOH) and resources in any given community.


For instance, clients experiencing food insecurity may struggle to access healthy meals, impacting their mental health. Credentialed staff, familiar with local resources, can guide clients toward services for food assistance, housing support, or transportation. Studies indicate that addressing SDOH can improve health outcomes by 20-30%, demonstrating the critical role these professionals play in fostering overall well-being.



Setting the Stage for Effective Hiring Practices


To tackle challenges in behavioral health, we need fresh hiring strategies. Here are some practical steps organizations can take:


  1. Inclusive Job Descriptions: Write job descriptions welcoming credentialed and certified staff. Emphasize their role in offering essential support, allowing licensed professionals to focus on more complex clinical issues.


  2. Tailored Training Programs: Develop programs that align with your organization's needs. Partnering with local schools can create certification pathways, opening up opportunities for candidates within the community.


  3. Engagement with Local Organizations: Collaborate with community groups and peers for insights on local needs and programs. This partnership can help design services that meet real-world challenges. Don't ignore the potential of working with other agencies just like yours, what they offer or how quickly they can see someone may be the best most efficient solution.


  4. Mentorship Opportunities: Establish mentorship programs where licensed professionals can guide credentialed staff. This boosts collaboration and facilitates knowledge-sharing among team members. Also, allow credentialed and certified staff to mentor licensed folks, it turns out they know a lot of things many of us forget once we get into the license grind.


Feedback Loop: Continuous Improvement


Establishing a feedback loop is essential as you welcome credentialed and certified staff into your organization. Regular evaluations and staff meetings promote necessary adjustments, ensuring that everyone—clients, staff, and licensed professionals—benefits from this collaboration.


Ongoing training fosters unity among staff, making them feel valued. Research shows that a strong sense of belonging can improve job satisfaction by 30%, helping to combat workforce shortages more effectively.


The Time for Change is Here


Behavioral health providers are at a critical junction. The combination of workforce shortages and increased service demand requires innovative solutions that prioritize community and collaboration.


By embracing credentialed and certified staff, organizations can effectively tackle these issues while delivering comprehensive, human-centered care. It is time to move beyond egos and outdated perceptions of who can provide quality support in behavioral health.



A Call to Action


The evolving behavioral health landscape calls for proactive strategies to meet community needs. Shifting our focus toward hiring credentialed and certified staff can significantly enhance our capacity to serve while easing the burden on licensed professionals.


Now is the time for organizations to explore alternative hiring pathways, invest in diverse staff training, and nurture a wide range of professional skills. By broadening our understanding of qualifications in this field, we can tackle the growing needs of our communities with empathy and effectiveness.


Together, we can strengthen our communities—step by step, relationship by relationship—breaking down barriers and creating an environment where everyone plays a vital role in fostering a healthier society.


In respect and gratitude,

Tiffany

 
 
 

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